Clik here to view.
Cost of Acquisition: Definition, Calculation, and Benefits
Ian Kirby The Cost of Acquisition (COA) or Customer Acquisition Cost (CAC) is a fundamental financial metric that businesses use to evaluate the expenses associated with acquiring new customers. The...
View ArticleWhat is Review Management?
Ian Kirby Review management refers to the strategic procedure through which businesses systematically observe, gather, evaluate, and address customer feedback, commonly in the format of online reviews...
View ArticleCustomer Retention: Importance and How to Improve
Ian Kirby Customer retention pertains to a company’s capacity to control and sustain its current customers’ engagement, satisfaction, and loyalty, preventing them from transferring to a competitor....
View ArticleClik here to view.
12 Different Types of Branding to Know
Ian Kirby There are different types of branding to know when it comes to business marketing. Branding comes in various categories which depend on how the brand is used and its purpose. Branding is a...
View ArticleBrand Management: Definition, Importance, and Strategies
Ian Kirby Brand Management is the umbrella term for all of a company’s efforts to build, maintain, and improve its brand’s image among stakeholders and customers. Brand Management entails developing...
View ArticleBranding: Definition, Importance, Advantages, and Examples
Ian Kirby Branding aids businesses to stand out in a competitive market, stimulating trust and credibility. It is a procedure for creating an image of the product. A strong brand influences customer...
View ArticleReputation Management Definition, Importance, and Strategies
Ian Kirby Reputation Management refers to the practice of actively shaping, monitoring, and influencing the perception and image of an individual, organization, or brand in the eyes of the public,...
View ArticleHow to Build a Brand in 10 Easy Steps
Ian Kirby Building a brand is a journey that involves many different aspects and goes much beyond the creation of a memorable logo or a catchy slogan. Building a brand from scratch is a challenging...
View Article30 Effective Customer Retention Strategies
Ian Kirby Customer retention stands as a cornerstone for sustained success in the ever-evolving landscape of business. Nurturing existing relationships becomes paramount in a world where getting new...
View Article12 Important KPIs to Measure Customer Retention
Ian Kirby Key Performance Indicators (KPIs) are measurable indicators that companies use to determine the success of their efforts to retain customers. Customer Retention KPIs give firms information on...
View Article
